Louis-Nicolas Leuillet
Louis-Nicolas Leuillet

My adventures

Far from being the best, but perhaps one of the most relentless.


Hello, my name is Louis-Nicolas Leuillet.

I have always been called either Louis or Nicolas, but I am attached to my two first names.

I was born on June 13, 1997 in the city of Dieppe in Normandy (France).

Who am I? I still ask myself that question.

Not a teacher, I have failed too much for that.
Not a guru, I'm far too little present on social networks for that.
Not the best in any field.

Maybe just a brave guy, who always wanted to defend his ideas and dare to say things as they are, without trying to hurt others.

I hate injustice. I also hate not knowing everything. Not being kept up to date on things. I hate the culture of fakeness, the superficiality. Sometimes I imagine myself on an island later on with everything I need for my comfort, with my loved ones and animals: a Noah's Ark, my Noah's Ark. A place cut off from the world.

I wanted to do so many things in my life, I needed so many things: musician, baker, manga artist, bonsai farmer, astronaut, dj... The list goes on and on. Basically, there is the culture of creativity.

Someone who takes things too much to heart, for sure. In everyday life as in everything I create, attention to detail is a persistent problem.

Doing things right, for the sake of doing right.

An entrepreneur? Maybe.

In the end, that's what best describes me. I create projects that improve the lives of people and society, at least that's what I try to achieve.

I've always wanted to give my life in the service of innovation. Not for the money: it's interesting to allow me to bring my ideas to life, but that's not everything.

I started learning to program when I was 8 years old. I was still in school, a difficult time. I wanted to create a club in a video game to welcome all those who were refused by the other clubs.

Learning to code was already a means, not an end.

What I do

I have developed dozens of projects, and launched a small part of them.

In the most memorable ones, I created at the age of 16 a platform allowing youtube video creators to create series based on their videos while allowing them to get all the advertising revenues they will have generated. This platform was called NyusuBLOG and was based on my love for Japan and its video game culture. It was created when YouTube didn't want to monetize videographers as much.

- Read the article about it.

After this project, I continued to learn to code. I entered a university to get a master in computer science - which I stopped after 3 years.

While I was studying, I started putting videos on YouTube that showed what I was learning in programming. It was a great success. At that time I received an invitation from an online training platform to create my own course on their site. So I accepted the invitation. I launched it for free.

It was also a great success. So I started to create a 10 euro course that went even deeper. I received a lot of positive feedback at that time and the commissions I earned allowed me to pay for my gas: I was so happy that I didn't have to ask my family for money for my car anymore.

At the same time, I continued my studies with a student job of 20 hours in parallel (already at that time my schedules were overloaded).

I missed all the family events: birthdays, outings, because I got up at 5 am on Sundays to go to work in a supermarket.

I quit my student job after a year. I joined a company in education that allowed me to see from the inside what a fast-growing startup was like. I was amazed: snacks were offered, I wasn't asked to come early in the morning and leave late at night. I could manage my schedule however I wanted. You could say it was a change from my student job.

But I hated Paris. I missed my family. I had a hard time fitting in with the team. I knew that if I wanted to, I could earn a good salary for the rest of my life in a company that offered me stock options. I could have done two years of work-study and been employed.

But I couldn't help it.

My life is about creating. Innovating. Federating. I felt trapped.

So I quit after 2 months, and founded Believemy in November 2018.

Believemy is my first child. I grew it by the sweat of my brow. You can't imagine how hard it is to create everything from scratch, and how much easier it would have been if I had just kept going with the daily grind by having my trainings on another platform that gave me commissions.

The hunger to do things right turned me away.

So I created Believemy. All my audience, all my students at the time, only knew me with my trainings sold at 10 euros each. And suddenly, I launched a platform that would allow to learn everything, on every subject, an oasis for developers: with a subscription starting at 15 euros per month.

You had to be persistent. Resilient. Accepting criticism. To welcome the students who came in droves and listen to them to improve your project. It took me 3 years to get to the same level of income as the platform that gave me commissions.

It was hard.

I was misunderstood by my peers.

But today, I succeeded in founding a healthy place for every developer, where kindness has its place and where you can train completely with some of the best programming courses in the world.

Believemy generates up to 200 times more than the commissions I used to get from the old platform I was working with.

It took a while, but I made it.

In August 2021, I founded a movement to bring together a whole bunch of people who want to start media initiatives. The NOT SO Boring Media.

At the same time, I've been researching and refining what tomorrow's media world could look like since I was 15. Don't ask me why, I've always felt a force that pushed me to ask: what's next? What can we do even better? The media business is huge, it drives our lives.

It shouldn't be like this.

In 2023, I will launch my new project, Midraz.

Four words: omniscience, veracity, trust, transparency.

This is the new era of media.

It is coming.

Let's make it happen.